Strategic Advisor, Pharmaceutical Market
Susan Duffy joins Cecelia Health with over 20 years of integrated healthcare marketing experience across a variety of customers, channels, geographies and therapeutic categories. She started her career as a temp at JWT on a telecommunications brand and longed for more meaning in her professional life. Fueled by a passion for health, Susan went to Deutsch and launched the agency’s award-winning DTC campaign for ZYRTEC. To further hone her healthcare expertise, Susan moved on to CDM where she rose through the ranks in Account Services and Business Development. Most recently, Susan served as President of McCann Healthcare (formerly Regan Campbell Ward), and had the privilege to lead portfolios in diabetes, oncology and rare diseases.
Susan is driven by a purpose to serve by bringing out the best in everyone around her -- her teams, clients, brands, community and family. She has a BA in English Literature from Fordham University and has done graduate work in Anthropology and Business Administration. Susan lives in Brooklyn with her husband and 2 young children. A true believer in the power of branding, Susan’s family is known as "Team Torres,” and they love exploring all that New York has to offer.