Our Story

David was diagnosed with Type 1 diabetes, at the age of 36, while training for a survival race. A veteran of numerous running and triathlons races (including Ironman triathlons consisting of a 2.4M swim, 112M bike and 26.2M run), David committed to rebuild his life and provide positive energy to the diabetes community while coping with the condition on a 24×7 basis.

Beginning with shorter races, he gradually learned how to successfully race triathlons with diabetes and within a year completed the famous Escape from Alcatraz Triathlon in San Francisco Bay.  He then began racing Ironman triathlons again – though this time working through the delicate balance between insulin, food, nutrition and exercise. Through these races, David has fundraised extensively on behalf of the Juvenile Diabetes Research Foundation’s (JDRF) New York City Chapter.

David’s personal experience receiving meaningful education and support from a Certified Diabetes Educator (CDE) sparked the idea for Cecelia Health, formerly Fit4D, to leverage technology to scale the patient reach of adherence and outcome improvement programs for pharmaceutical, payer and provider organizations.   In 2008, David left Microsoft to found Fit4D, building on his career as an executive in the technology sector. In January 2019, Fit4D became Cecelia Health, named after the remarkable CDE who transformed David's life, and made it possible for his vision to reach patients across the United States and truly transform the lives of people living with diabetes. 

Along the way, incredible people have joined the Cecelia Health team with a shared purpose to enrich the lives of people with diabetes and other chronic diseases.